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Our Sustainability Story

We're Not Perfect, But We're Trying  |  Radically Better Underwear

We strive to innovate every day, constantly looking for better ways to manufacture our products and ensure we take every possible action towards having a lesser impact on the environment through our use of materials and methods.

Our promise to you is to keep innovating every way we can. We love this planet for its beautiful landscapes that allows us to ride, slide, jump, run and hang in – let’s do our part to make sure we leave this place better than we found it.


Industry Leaders

TENCEL™ Modal Fibres - Sustainable, Soft, RadicalTENCEL™ Modal fibers, used in over 90% of our products, are manufactured by environmentally responsible production processes. The fibers originate from sustainable wood and pulp sources and are certified as compostable and biodegradable. We add a small amount of spandex to these products that doesn't completely biodegrade. Along with its botanic origin, the key TENCEL™ Modal benefits include extreme softness, enhanced breathability, moisture management and color retention. Experience TENCEL™ Modal fibers for yourself with our Classic Boxer Briefs and Trunks, Tees and Sleepwear.



About TENCEL™ Modal

  • Manufactured by environmentally responsible production processes
  • Originate from sustainable wood and pulp sources
  • Certified compostable & biodegradable as raw fibers
  • Products last longer, prolonging the life of the garment & reducing the amount of clothing that ends up in landfills
  • Found in our Classics Boxer Briefs and Trunks, Tees and Sleepwear

Key Features

  • Incredibly soft
  • Botanic origin
  • Enhanced breathability
  • Moisture management
  • Color retention


Noble - XT2® Anti-Stink No Odor Silver FibresNoble Fabrics XT2® NO STINK fibers are found in our Infinite product series, preventing bacteria from forming at its source and last for the life of the product (this won't wash out, unlike other anti-odor silver washes some companies use). With every product we make using XT2® fibers, you can rest easy knowing harmful residue isn't washing into the ground and oceans.

  • EPA Registered: antimicrobial materials
  • OEKO-TEX® Certified
  • Permanent Silver Anti-Odor Technology
  • Prevents the growth of odor-causing bacteria



The Entourage Series

Made with 100% Post-Consumer Recycled Material ♻️

TJ Rogers x Lucas Beaufort Collaboration Entourage Series Supportive Boxer BriefMade from 100% post-consumer recycled materials, these active Boxer Briefs are designed by our Entourage—our talented group of skaters, snowboarders, artists, surfers, bikers and all-around rad dudes. Our new EcoDry fabric is softer, more durable and breathable than ever – not to mention is way better on the planet we love to play in. Wick sweat and look bad ass doing it.


  • Made from 100% post-consumer recycled materials
  • Designed by our Entourage: skaters, snowboarders, artists, bikers and all-around rad people
  • New EcoDry fabric is soft, durable & breathable


BN3TH - Recycled PackagingIn 2019, we introduced new recyclable packaging.

Boxer Briefs and Trunks come in sleek new product bags, which are resealable if you’d like to repurpose them, or 100% recyclable if they’ve served their purpose. By switching from a box to these softpack bags, we were able to reduce our outbound shipping material usage by 30%.

  • Sleek resealable bag
  • 100% recyclable
  • Reduced carbon footprint


No more single-use plastic: Shop with (Re)purpose

BN3TH - repurposable mesh laundry bag | sustainable packagingWe’ve eliminated the use of single use plastic bags for our Sleepwear, Tees, 2 IN 1’s, Merino Wool and Joggers. Those products now come in our new repurposable mesh laundry bags, which can be used for just about anything! Perfect for laundry, packing, toiletries, sweaty gym gear, electronics and more.

Have a brilliant use for yours? We want to hear about it!


From Us to You

We also eliminated non-recyclable poly bags from our outbound shipping materials in favour of eco-friendly, sustainable poly mailers. Larger orders (more than 6 items) are shipped in a cardboard box that's easily recyclable.

  • Recycled: made from 100% recycled content
  • Reusable: dual adhesive strip allows for reuse
  • Recyclable: keep these out of the landfill



Throughout the year, we choose to partner with best in class organizations who are leaders in their fields, constantly innovating and inspiring others to do better when it comes to protecting our home: Mother Earth. Details on these key initiatives can be found in our FAQ when partnerships are running.

Protect Our Winters (POW)

POW is a group of passionate outdoors people, professional athletes and industry brands mobilizing the outdoor sports community to be an active leader in the fight against climate change and how it is affecting our winters. You can read more about the organization here.

The Surfrider Foundation

The Surfrider Foundation is a community of everyday people who passionately protect our oceans. By engaging environmental experts to create solutions to protect the coast, what started as a small group of passionate surfers has grown into one of the most powerful coastal protection groups in the world on a local, regional and national level. You can read more about the organization here.

One Tree Planted

One Tree Planted is a non-profit organization focused on global reforestation in North America, South America, Asia and Africa. Each $1 donated to the One Tree Planted organization plants 1 tree in an area affected by forest fires or floods, and their projects create sustainable jobs, build communities and protect habitat for biodiversity. You can read more about the organization here.