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Our Sustainability Story

We're Not Perfect, But We're Trying  |  Radically Better Underwear

We strive to innovate every day, constantly looking for better ways to manufacture our products and ensure we take every possible action towards having a lesser impact on the environment through our use of materials and methods.

Our promise to you is to keep innovating every way we can. We love this planet for its beautiful landscapes that allows us to ride, slide, jump, run and hang in – let’s do our part to make sure we leave this place better than we found it.


Industry Leaders

TENCEL™ Modal Fibres - Sustainable, Soft, RadicalTENCEL™ Modal fibers, used in over 90% of our products, are manufactured by environmentally responsible production processes. The fibers originate from sustainably harvested beechwood and are certified as compostable and biodegradable. Along with its botanic origin, the key TENCEL™ Modal benefits include extreme softness, enhanced breathability, moisture management, color retention and anti-bacterial properties. Experience TENCEL™ Modal fibers for yourself with our Classic Boxer Briefs and Trunks, Tees and Sleepwear.



About TENCEL™ Modal

  • Manufactured by environmentally responsible production processes
  • Originate from beechwood, a renewable raw material
  • Certified compostable & biodegradable
  • Products last longer, prolonging the life of the garment & reducing the amount of clothing that ends up in landfills
  • Found in our Classics Boxer Briefs and Trunks, Tees and Sleepwear

Key Features

  • Incredibly soft
  • Botanic origin
  • Enhanced breathability
  • Moisture management
  • Color retention
  • Anti-bacterial properties



Throughout the year, we choose to partner with best in class organizations who are leaders in their fields, constantly innovating and inspiring others to do better when it comes to protecting our home: Mother Earth. Details on these key initiatives can be found in our FAQ when partnerships are running.

Protect Our Winters (POW)

POW is a group of passionate outdoors people, professional athletes and industry brands mobilizing the outdoor sports community to be an active leader in the fight against climate change and how it is affecting our winters. You can read more about the organization here.

The Surfrider Foundation

The Surfrider Foundation is a community of everyday people who passionately protect our oceans. By engaging environmental experts to create solutions to protect the coast, what started as a small group of passionate surfers has grown into one of the most powerful coastal protection groups in the world on a local, regional and national level. You can read more about the organization here.

One Tree Planted

One Tree Planted is a non-profit organization focused on global reforestation in North America, South America, Asia and Africa. Each $1 donated to the One Tree Planted organization plants 1 tree in an area affected by forest fires or floods, and their projects create sustainable jobs, build communities and protect habitat for biodiversity. You can read more about the organization here.